What does a digital marketing manager do on a daily basis?

On a daily basis, marketing managers monitor all marketing campaigns in their company or department. They brainstorm new campaigns, coordinating with the sales team and other departments to produce effective strategies. Marketing managers monitor current campaigns, ensuring that their staff meet deadlines and complete necessary tasks. When they see a project going in the wrong direction or when the team loses focus, the marketing manager reminds each staff member of their responsibilities and delegates new tasks when needed.

To keep up with marketing trends, they also analyze data on a regular basis to evaluate the success of their marketing efforts and come up with new ideas to improve marketing and brand exposure. Most marketing managers have prior job-related training, which means that qualified candidates can originate from other degree fields such as Journalism or Graphic Design. Within a small startup, for example, the digital marketing manager is likely to create the overall strategy, plan the timeline of its execution, implement each part, and report on the success of the campaign when it ends. You'll also understand email marketing, social media, SEO, content marketing, display and video advertising to develop and execute successful marketing campaigns in any industry.

As an example of this, a digital marketing manager is likely to have skills in Hubspot, customer service, CSS, and CMS, while a typical marketing strategist is skilled in healthcare, PowerPoint, cloud, and business goals. Beyond this, a digital marketer must also use measurable analytics to identify weaknesses and find ways to improve performance on these channels. Other duties and responsibilities include boosting brand awareness, identifying and evaluating new digital technologies, and driving website traffic. The skills you need to be a digital marketing manager include strong communication skills and strong marketing skills.

As is often the case, the size of the company determines how practical the digital marketing manager is when it comes to executing tasks. It is dedicated to creative development, website operations, social media management, online advertising, and effective collaboration with stakeholders, suppliers and customers. Trend analysts report that companies are not only hiring more digital marketing positions, but also inviting digital marketing managers to play more important roles in the company's strategic decision-making. You must understand search engine optimization (SEO) and search engine marketing (SEM) to work in digital marketing.

For example, the digital marketing manager may devise a Facebook sponsored post campaign as part of an overall digital campaign, and then run, track and report it to the social media manager. It's common for marketing managers to be promoted to a top manager or other high-level position within a few years.

Corey Jansen
Corey Jansen

Digital marketing nerd who loves anything to do with automation and analytics.

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