What does the digital marketing manager do?

Digital marketing managers are responsible for developing and overseeing online marketing strategies for companies ranging from small businesses to large corporations. They are responsible for overseeing projects and ensuring that digital marketing campaigns run smoothly from start to finish. A digital marketing manager is responsible for developing and implementing strategies that promote a company's or brand's products. Manage multiple channels, such as social media, Google Ads, website content, and email marketing to deliver a persuasive and cohesive marketing message to their audience.

Digital marketing managers are responsible for creating marketing strategies that promote the organization's goals, objectives, and business priorities. They must understand business priorities by communicating effectively with their leaders, including marketing managers and the executive team. The best digital marketing managers have specialized knowledge across multiple online marketing channels and use their experience to choose the most favorable channels based on the organization's current goals and objectives. Digital marketing managers are typically required to have studied courses in coding languages, search engine optimization, e-commerce, and web analytics tools.

Maryville University's online Bachelor of Science in Marketing program can help you develop the knowledge and skills to succeed in this fast-growing, innovative field. You'll learn exactly what a digital marketing manager is, their most important responsibilities and activities, and the seven skills digital marketing managers need to succeed. But before you make the leap to the domain of digital marketing, find out what those in the position have to say about work. Perhaps there are additional responsibilities you can take on in your current job, such as project management or task delegation, that would make the transition to a digital marketing manager position less intimidating.

Digital marketing managers must work with platforms, budgets, tools and teams to make a significant contribution to the company's growth, relying on a multitude of skills and traits. Depending on your education and work history, you may want to consider getting certified in content marketing, social media, or inbound marketing to prepare for the responsibilities of a digital marketing manager. This skill is also used to manage schedules to meet deadlines, attend meetings, and perform or delegate other urgent tasks throughout the day. If your goal is to become a digital marketing manager, you will need to expand your knowledge base and gain expertise in several different areas of digital marketing.

The term “digital marketing”, also known as online marketing, covers a multitude of functions, but generally refers to the implementation of all digital content facing the public for a company or brand. Digital marketing managers possess strong technical digital marketing skills across multiple channels, while their team members typically specialize in just one or two channels. This person makes sure that your company's online presence, promotions%26 projects meet brand standards to successfully market products and services. On your path to becoming a digital marketing manager, you'll need to gain some experience in an entry-level marketing role.

If you're excited about creating multi-channel digital marketing strategies and executing them together with a dedicated team of marketing professionals, a digital marketing manager position might be perfect for you. These “campaigns” don't have to be perfect, but it's a great way to start learning how to use the tools you'll need to know, like the back of your hand when you start working in digital marketing. Therefore, digital marketing managers must possess a wide range of digital marketing knowledge across multiple channels. .

Corey Jansen
Corey Jansen

Digital marketing nerd who loves anything to do with automation and analytics.

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