Treat yourself like your own customer · 2.Get out from behind the desk · 3.Take advantage of online directories · 4.Directories such as YellowPages, Yelp, DMOZ, Manta, WhitePages and many others are perfect places to get customers. Here you can find thousands of companies filtered by geographic location, type of business and niche. Most of these directories will also grant you access to contacts, such as an email address and phone number. The tactics you should use to get your first 100 customers are a combination of marketing and customer development.
With each tactic, you should aim not only to get a new customer, but also to find ways to delve into who they are and what interests them. You need to really know who these people are who buy from you more than anything else and then use that information to increase your ROI. Here's a complete list of tactics you can use to get your first 100 customers. For example, see this question where a Quora user asks, “What are some major pain points in the real estate market that could be solved with the software? There are more than 10 in-depth answers to the question of real estate professionals and other people with experience in the market.
If you tried to build a product to solve the pain points around Hadoop, an answer like this would be invaluable. You can find similar and detailed answers on topics such as personal finance, CRM systems, sales, marketing, and more. If you already know what your ideal customer profile looks like, then all you need to generate more leads is to create a survey that qualifies your leads. For example, GoodBlogs used Qualaroo to increase registrations by 300 percent for one of its customers.
Many startups have used sites like Betalist to quickly generate a list of early signups. Take FrontApp, for example, a product that helps teams work more efficiently. They used Betalist to generate 400 high-quality records in just a couple of days. In essence, guest posting is another way to leverage other people's audiences to create your own.
It's a tried and true approach that has worked for many companies. For example, Buffer, a social media automation tool, used a guest blogging strategy to get more than 100,000 customers in nine months. I wanted to ask you if you're interested in a guest post I wrote, which I titled “10 tools to make the most of Twitter.”. It covers the latest Twitter tools, which help me a lot to stay productive.
So how can you continue to generate traffic and leads through search despite all these competitors? One way to do this is to focus on long-tail keywords. Instead of trying to position yourself for “SEO tools,” try positioning yourself for something more specific, like “the best SEO tools for B2B startups.”. If you consistently publish high-quality, long-tail content over time, you'll generate a significant amount of traffic. One of the easiest ways to get your first customers is through cold email.
It's relatively easy to find the email addresses of your potential customers and it's easy to reach a large volume of people relatively quickly. This is an example of a cold email template that got a B2B company to have more than 16 new customers. According to the article, you should get a 10 percent response rate through your cold emails. If you're below that number, your emails are likely to need some improvement.
They saw a 400 percent increase in conversion rate in certain geographic regions. As a bonus, their cost per lead was 10 percent lower than other marketing channels. They were also able to reduce their closing speed from 18 months to just six months, an increase of 300 percent. Keep in mind that the strategies that will get you from zero to 100 clients are not the same strategies that will get you from 100 to 1000 customers.
At first, you might spend a lot of time sending cold emails, LinkedIn messages, or creating paid ad campaigns. You may interact with your subscribers one-on-one, ask questions, and respond to all emails. You might go to sites like Quora to get long-tail keywords and write content around that to drive traffic from search. There are a variety of different ways to acquire your first 100 customers.
And usually they all involve some way of doing things that don't scale. Learn how we've helped organizations from higher education to entertainment, nonprofits and Fortune 1000 brands. You may have heard the advice to start a blog at some point or another. But the biggest problem that agencies encounter when they start blogging is knowing what they want to focus on and how to start.
Blogs are all about helping to solve your customers' problems. It's about identifying your pain points and creating content that resonates with your specific needs. In addition to publishing for a dedicated number of email subscribers (which can be achieved by generating email subscriptions through pop-ups, landing pages and social contests), the main purpose of blogs is to find them through search. Take a look at an example of how we use blogging for SEO on Wishpond.
By using blogs in this way, we can generate a ton of incoming traffic and convert a portion of that traffic into paying customers. For more tips on how to start blogging, check out 6 types of content we use to grow a blog with 250,000 readers. Guest blogs are a great way to increase your brand visibility and develop thought leadership in your space. However, guest blogging is a long-term strategy from which you won't see results overnight.
There are several different ways to use LinkedIn to promote your agency. The first is to publish ads, the second is to publish consistently as you would on any social network, and the third is the participation in the conversation of relevant online communities. This is an example of an open house event page from one of Wishpond's past events. Local small business networking events are a great way to meet more people and potentially get more customer projects.
Even if it is a talk or panel of experts, time is usually allocated before or after the event for an informal network to take place. At least 80% of B2B buyers expect the same experience as B2C customers. Automate all your marketing data in a single report easily. Get your 10 panels FREE on DashThis for 15 days.
Over the past six months, Bloom saw a 192% year-on-year increase in organic traffic and a 253% increase in organic conversions. On average, 2-8% of attendees will respond to a follow-up meeting. And, above all, update your process. Priscilla Tan writes blog posts and ebooks for B2B SaaS companies that want to teach their readers how to be better sellers.
Partnerships are a great way to win new customers. As a marketing or advertising agency, you can partner with non-competing companies and organizations that are complementary to your business and whose target audience is similar to yours. Finding customers for digital marketing and sales needs is the primary focus of all B2B and B2C companies. Its strategies such as social media, open directories and lead generation tools for digital marketing are very beneficial for B2B and B2C type companies.
Compare this type of campaign to a broader campaign, aimed only at anyone interested in digital marketing services. In a survey of more than 600 B2B professionals, 75% of sales leaders and 70% of marketers agree that referrals enjoy higher conversion rates. But assuming you already know who your lead is, you need some lead generation tools, resources, and digital marketing strategies to generate more customers, so read on. Most marketers know that tools like Qualaroo and SurveyMonkey can help you better understand your audience.
Brogan Renshaw, founder and director of Firewire Digital, considers referrals as his favorite marketing strategy. If you're targeting marketers or entrepreneurs, you'll face stiff competition for search terms in your niche. This way, you can better understand their market and their weaknesses in the call, and also ask them non-aggressively if they would like to be part of a list of beta users. Many digital marketing agencies have been successful in partnering with web design and development agencies that simply don't have the in-house expertise to offer continuous digital marketing services (post-production of a website), for example.
Guest posting for the purpose of getting digital marketing customers requires a different strategy than guest posting only for links. Be helpful, enjoyable and accessible, and those new connections will think of you when they need a digital marketing agency. . .