So, to help you get started, we've compiled a list of the top 11 companies that we believe have implemented a dynamic digital marketing strategy that increased the company's ROI and added value to customers. The companies below don't just do digital marketing, they create experiences and content that captivate their audiences and deliver exceptional brand awareness. Zappos, a leader in online footwear trade, sets the gold standard for online customer service. In fact, its CEO wrote the book about it.
No wonder they have a stellar digital strategy. Not only does Zappos offer a 365-day money-back guarantee, but it also has free shipping both ways, should consumers decide to return or exchange products purchased on the site. As a result, Zappos doesn't have to work hard to market its online presence, its policies are so appealing to consumers that shoppers are eager to praise each other in a completely organic (and viral) way. Getting into the crowded niche of personal finance (or any popular niche) is a daunting task for any startup, but the approach taken by the financial tracking tool Mint demonstrates that it is possible to stand out from the crowd through well-executed online marketing strategies.
Shaving is the epitome of a boring routine, isn't it? If you answered “of course”, then you obviously haven't seen the legendary Dollar Shave Club launch video. DSC shook the notion of its monotonous, buttoned industry and threw it out the window. As the main sponsor of MLB, the company wanted to execute its “priceless strategy” and take advantage of the Chicago Cubs reaching the World Series for the first time in 71 years. Why? So they could be part of the story if (and when) the Cubs won.
What is the best way to do it? An effective digital marketing campaign. Uniqlo created a world's first “fast-moving images” campaign and activated it in 100 locations and online. The campaign uses fast-moving images to deliver a unique product code that is indecipherable to the naked eye. The Porsche 911 has been the dream car of almost every American child for over 50 years and has been deeply rooted in the hearts of many car enthusiasts for several generations, which is why Porsche's mobile strategy was so cool.
In a time when most people use “wallpaper” on their home screen rather than on their walls, the company aimed to reintroduce 911 to a new generation focused on mobile devices. Learn how we've helped organizations from higher education to entertainment, nonprofits and Fortune 1000 brands. Founded in 2000, ASOS has since become one of the hottest names in online retail, with more than 300,000 dresses and 85,000 men's shirts each week, to 18.4 million active customers worldwide. How has this British brand become a pioneer in online fashion? It all comes down to your digital marketing strategy: compared to its competitors, ASOS is cut from a different fabric when it comes to attracting visitors, sales and brand awareness.
ASOS created an interactive campaign that generated a huge brand buzz There are no creeps when it comes to Netflix's marketing strategy: this brand is always on the ball when it comes to the latest shows, trends and memes. Netflix, with a growing audience of 140 million subscribers worldwide, is a leader in customer retention. How does Netflix keep customers interested? It becomes personal. Personalization marketing is an effective way to eliminate noise.
In fact, 91% of consumers say they are more willing to interact with companies that offer them offers directly. Not only does Netflix personalize perfectly, it also doesn't put too much pressure on its customers. By this, we mean that Netflix does not bombard subscribers with suggestions. You know that online consumers are more likely to respond to an identifiable email rather than a bunch of non-specific content.
As a digital marketer, you should always stagger your emails for amazing results. Netflix sends highly personalized emails and push notifications that are easy to read, with a clear call-to-action (CTA) button, which usually just says “Play”. For example, as a Netflix customer, you'll receive an email recommending a movie based on your previous choices and addressing you by name. Netflix sends simple but personalized push notifications for the best results Do sportswear giants do it when it comes to marketing? Definitely not: Nike is very careful and reflects on its digital campaigns.
It's produced some brilliant ads over the years, but one of our recent favorites was an AI (artificial intelligence) bot. Users could interact with Jordan's bot about the latest releases and could even customize the times when they received notifications. This strategy was a huge success, and the brand claimed it saw open rates of 87%, which is huge compared to the usual paltry 21.33% open rate for emails for all industries. Why are chatbots effective? It turns out that consumers love them.
A recent study by Convent and Convert found that “24-hour service” is the number one benefit of chatbots. This means that consumers want instant answers, something that chatbots can offer. Maybe it's time for your company to talk to an AI developer as well? Nike Jordan partnered with Facebook Messenger chatbot to offer users a unique shopping experience. Having created a huge community of tenants and hosts (approximately 150 million active users), Airbnb is now one of the hottest names in the travel industry.
The key to Airbnb's success has been building trust, which has been achieved primarily through social influencer marketing. With 1 billion monthly active users on Instagram, this social media platform is ideal for influencer marketing given the number of celebrities who use the platform themselves. Most recently, Airbnb announced 600,000 new dog-friendly properties in celebration of National Dog Week in the U.S. UU.
To announce this, Airbnb partnered with Marnie the Dog — a four-legged Instagram celebrity with over 1.3 million followers — and posted a video of her stay in a luxurious mansion. By aligning with famous celebrities, Airbnb will always be associated with the luxurious lifestyle and therefore with high quality. When it comes to brand success, or even failure, the celebrity association can be a real driver. Airbnb used an “Instagram-famous” dog to raise awareness of its new dog-friendly properties For this supermarket giant, every customer data helps with its digital marketing strategy.
In 1994, Tesco introduced the Clubcard, which revolutionized the loyalty program industry. There are now 16 million active Clubcard members, and Tesco uses the data collected by these loyalty cards to send targeted or “targeted” emails. Recently, Tesco has been using Clubcard purchase history information to identify families, to send suggestions for healthier recipes, based on what the family has previously purchased, and other specific content, such as offers and discounts. Tesco sends targeted emails to ensure that its customers receive personalized information Innocent constantly creates intelligent content on social media.
It is very rare that a company does not have time-based elements in its business model. Whether it's sales, limited stock, or a special offer, most companies will be able to think of something that will set potential customers on fire. See below for an example from Starbucks, which announces a limited-time offer on a seasonal drink. Starbucks sends urgent information to its customers from Monday to Friday from 9:00 to 17:00.
That's why we've created this list of the best digital marketing agencies for you to review. Read company descriptions, former customers and notable projects to find the one that best suits your business. And if you want personalized recommendations, tell us about your project. Founded in 1996 and headquartered in Harrisburg, Penn.
They also have partnerships with Google, Facebook, Bing, Salesforce, and more. SEO Brand is an agency based in Boca Raton, Florida, with a special focus on technology-infused SEO. The agency has offices in Miami, Pennsylvania, Paris and Montreal and provides services such as blog management, content marketing, public relations and website development. The agency also offers Amazon-specific services, helping customers find themselves on Amazon through a thorough analysis of keywords and informed descriptions.
Founded in 2000, OpenMoves SEO is a digital marketing company located in Huntington, NY. The 20+ team specializes in SEO, social media marketing, PPC advertising, and email marketing for their small and medium-sized customers. Perfect Search Media is a Chicago-based digital marketing agency. They specialize in paid search and social media advertising, SEO, remarketing, visualization, UX, design and content.
Perfect Search is a remote, results-oriented company with teammates on all coasts. Create personalized strategies for customers across multiple industries, including education, software, partnerships, retail, and more. iSynergy is another leading digital marketing company that you can trust to help you take your online business to the next level. iSynergy offers all the services you need, from branding and knowledge to performance marketing and everything that stands in between.
The agency labels itself as “a team of extravagant professionals who strive to question the status quo. When lockdowns began, they implemented a variety of marketing response plans to COVID-19 for companies to effectively navigate the changing landscape. In addition to basic digital marketing services, some agencies offer specialized solutions beyond that scope. We help brands create powerful digital experiences to acquire new customers, improve conversion rates and increase sales.
For example, a digital marketing agency will often consider the design aspects of their site from a visibility perspective. In fact, this agency is on our list of the best online reputation management companies on the market today. Amsive Digital (formerly Path Interactive) offers data-centric, performance-driven digital marketing solutions. They have 20 employees in their San Francisco office, who together make up an efficient team of designers, developers and marketers equipped to create digital solutions.
Arsalan, a digital marketer by profession, works as a Community Manager for startups and digital agencies at Cloudways. Digital content marketing isn't always easy, but Innocent has seen some fruitful results from its smart digital marketing strategies. If you are looking for a reliable, well-established and successful digital agency, then nothing can beat Uplers. A good place to start is to look at brands at the forefront of the digital marketing world and analyze what worked for them.
In the ever-changing landscape of digital marketing, it can be difficult to really examine what works and, more importantly, what doesn't. Keep in mind that due to their specialization and experience in digital marketing, these agencies can provide you with valuable analysis and timely reports that give you an accurate and tangible measurement of the different results you are achieving through their marketing services. Digital Marketing Agencies in the U.S. UU.
manage marketing and advertising on a wide variety of platforms. . .
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