Who is the digital marketing executive?

Digital marketing executives are generally responsible for planning, developing, implementing, and managing the overall digital marketing strategy. In addition, they are responsible for managing, guiding, and training digital marketers and other marketing roles on the team. If you reach the level of Digital Account Manager, you will have overall responsibility for managing your digital marketing accounts, strategy and campaigns. You'll take on additional responsibilities, such as budgeting and training and mentoring the youngest members of the team.

Depending on the level of work you're looking for within the digital marketing industry, you'll also need to understand content strategy and analysis. If you are interested in marketing and are enthusiastic about new media to reach people, this is definitely your profession. Visit the Campaign Jobs Wonderful Workplaces in Marketing centerpage for insider information on what it's like to work in different organizations in the creative, media, marketing and advertising industries. A digital marketing certification as a generalist or in a key area will not only boost your employability, but also help you create opportunities for promotion so you can demand a higher salary.

Having a proven portfolio and track record of successfully executed digital marketing campaigns greatly increases the likelihood of being hired. Brands that want to succeed in today's changing digital world need marketers with digital expertise who can ensure their products and services are visible online. They plan and execute marketing campaigns, and maintain and deliver content for the organization's website. Like the scope of work of a digital marketing executive, it's not uncommon for employers to look for candidates with experience in coding, website development, paid advertising, and blog-writing skills.

Maintain industry relevance by identifying and analyzing the latest digital trends and technological developments in mobile marketing. According to this year's report, the standard salary of a digital marketing executive is between £25,000 and £35,000, and the placement of top players is £30,000. You should always think about the customer experience and journey across all digital touchpoints, while promoting the relevant product, brand or service, growing communities, and keeping up with trends. Data-driven decision-makers, commercially-minded marketers, and digital entrepreneurs — welcome to the life of a digital marketing executive.

Many organizations have been slow to progress in digital transformation, but as a marketer, you need to adapt quickly to changes in the industry and know what is coming to keep your digital marketing plans up to date. There is no better or faster way to enter the digital industry than with a digital marketing certification. Understanding every aspect of digital marketing, from SEO to content and the latest technology that people respond to, is the best way to keep people on board with their plans.

Corey Jansen
Corey Jansen

Digital marketing nerd who loves anything to do with automation and analytics.

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